Heat Pumps have a marketing problem
There's been a lot of enthusiasm for Heat Pumps, but I think they have a marketing problem. Here's why. What even is a heat pump? For an ordinary person, the term Heat Pump can mean a few different things, not limited to: an air-conditioner (they're just heat pumps, after all); a device that blows warm air to heat spaces; a device that heats water for uses in your house (eg shower); radiators that heat spaces. When I hear people talk about heat pumps, they might use this broad term but refer to just blowing warm air. Or they might be exclusively talking about units that heat water. There are also units that do both. This ambiguity causes confusion and slows down adoption for the technology. Is it new and unreliable? Most consumers haven't heard the term Heat Pump before. Given that it'll be promoted as an energy efficiency technology, people will worry that it is new technology, and my be ineffective and unreliable. I've heard environmentalists dismiss conserv...